The Amsterdam Canal District Foundation has set itself the goal of developing activities to promote the positive image of the Amsterdam canals. The Foundation hopes to achieve this goal by forming a commitment between hotels, restaurants, museums and shops in the historic canals of Amsterdam. It wants to communicate under a common denominator and thus reinforce the activities of the members individually and the members together, with an emphasis on mutual cooperation. The Foundation focuses on national and international guests, companies, visitors and residents of the city center.
The board consists of: Brita Röhl (Hotel Seven One Seven), Francis Wind, Mercure Amsterdam Center Canal District, and Robert Beekink